Mark Murtagh, Founder and Senior Managing Director
New York City

Mark founded The Greatest Works in 2017. Previously, he co-founded and co-led Juilliard Global Ventures, which was established in 2014 to leverage the brand equity and intellectual property of the world-famous Juilliard School in New York City. JGV developed numerous new educational programs, including a branch campus in China, K-12 curricula delivered to tens of thousands of students around the world, and digital education products. One of these digital products, the Juilliard Open Studios app, was named by Apple as a Best New App in 22 countries and as the 2015 Runner-Up App of the Year in China. Prior to working at Juilliard, Mark was an investor in the education sector for over a decade. He is a member of the Advisory Board of the Reves Center for International Studies at The College of William & Mary.

Christopher Mossey PhD, Senior Adviser
São Paulo

Christopher brings over 20 years of experience in higher education and cultural administration to The Greatest Works Agency. He was a vital member of The Juilliard School’s administration from 1999 to 2018, developing and producing numerous educational, artistic, and public relations programs. As a co-founder and co-leader of Juilliard Global Ventures, Christopher led the development of multiple new educational products for performing arts enthusiasts worldwide.  He also oversaw development of the Tianjin Juilliard School in China, Juilliard’s first branch campus, from inception through feasibility study, government approvals, and the hiring of the Tianjin- and New York-based teams now running the branch.  His work in government relations in China led to visits to Juilliard from the most senior officials in the Chinese government. Christopher also has extensive experience working in Brazil, where he has developed educational experiences for young people in partnership with the U.S. Consulate and the State Secretariat of Culture in São Paulo. 

Alan Couldrey, Lead Consultant
Bangkok/Hong Kong

Alan is a top brand strategist in the Asia Pacific region. He has over 30 years of experience at one of the world’s largest global advertising firms, holding senior leadership positions in the firm’s offices in Hong Kong, Ho Chi Minh, Bangkok, and Jakarta. Over the course of his career, he has held various roles, including copywriter, creative director, and regional CEO. As an expert in advertising, integrated marketing, and brand implementation, he has helped both Fortune 500 and local companies penetrate new markets and reach new customers throughout Asia.  

Joe Phelan, Co-Chairman
London

Joe is a seasoned government relations and corporate communications executive with extensive experience in the UK and the Middle East. He co-founded, and later headed, the geopolitical team of the world’s largest PR agency network and more recently acted as special adviser to the Secretary General of The Commonwealth of Nations, working closely with governments from across that organization's 53 members. Throughout his career, Joe has advised many high-profile organizations and individuals on their business and communications issues from political, media, or public policy angles. Joe maintains a particular interest in the power of cultural diplomacy and sits on the boards of a number of not-for-profit organizations including The Photographers’ Gallery and The Conservative Arts and Creative Industries Forum.  He is also a member of the Future Contemporaries at the Serpentine Gallery and a Young Patron of the Royal Academy of Arts.

Velocity Music
New York City

Velocity Music is a music and video production company focusing on innovative concepts for the entertainment industry, as well as the commercial and film industry. Started by Anthony Barfield, the former Media Production Manager for Juilliard Global Ventures, Velocity Music has worked with clients as varied as ESPN Sports Center, Piano Sonoma, and the American Jewish Committee, as well as leading international performers.